We build an ad platform we'd want to use ourselves: fast auctions, honest accounting, and tools the small site is allowed to use.
Our story
We started mpwa Ads after years of watching small publishers in the Middle East lose 50–60% of their revenue to opaque ad networks. The platform we wanted didn't exist, so we built it: open OpenRTB, real-time spend visibility, and a 70/30 publisher split documented in the dashboard.
Mission
Help publishers in our region earn a fair share of advertiser spend, and help advertisers reach those audiences without giving up brand safety or measurement.
Every pricing decision, payout date, and incident is logged inside the platform. No hidden fees, no surprises in the monthly statement.
MENA, EU, and APAC mirrors. RTL UI, Arabic copy, and timezones tuned to where our customers live — not California.
Viewability, attribution, and quality-of-traffic numbers are first-class — not the buried fine print under a vanity CTR.